Scent Marketing

What we do?

At Gittens & Co. we specialize in creating custom scents for small businesses in the Overnight Accommodations and Health and Wellness industries using only 100% pure Essential Oils.  Each custom scent begins with an initial meeting to better understand our client’s overall marketing and communication objectives.

Once clearly defined, we then create a scent with the objective to enhance an overall experience and leave a lasting impression on clientele.  An impression, that will also further augment our client’s brand by offering another point of differentiation .  So whether you are a Yoga Studio, an Inn, B&B, Spa or a RMT, we can help you achieve brand elevation with a custom scent. 

What is Scent Marketing?

To understand Scent Marketing, we at Gittens & Co.  believe it is imperative to first understand the roll marketing plays in your small business. 

Marketing can be defined as the process through which goods and services move from concept to customer.  In this process the 4P’s of Marketing (Product, Price, Promotion and Place) are defined.  Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and scent marketing.  

 Scent marketing is one component that has been proven to be highly effective.  Why?  Because scent stimulates the olfactory pathways in the brain and in particular, the limbic system.  The limbic system is primarily responsible for our emotions and memory.  It is for this reason, that marketers use scent to  influence behaviour and make a lasting connection.

 

Why Essential Oils? 

At Gittens & Co. we believe working exclusively with Essential Oils, delivers the greatest aromatheraphy impact for our client’s business’s and their clientele.  Focusing solely on the Overnight Accommodations and Health and Wellness industries allows us to work with and create Essential Oil blends with properties known to not only help reduce stress, awaken the senses, enhance one’s mood, but to also purify the air; A priority pain point for each industry.

To find out more about how we can help, please send us an email at sales@gittensandco.com.